Facebook Ad Basics: The Beginner Bootcamp
Launch your first email list-building Facebook ad in 10 days, with step-by-step support from a Meta Ads Expert.A beginner-friendly bootcamp for UK female small business owners who are done overthinking ads and ready to grow their email list with a simple £5/day strategy.
Stop guessing. Stop boosting posts. Start building an email list you can actually sell to.
Last chance to join at £49 before the price doubles after this month.
But every time you think about getting started, it instantly feels like too much.
- Business Manager
- Pixels
- Ad accounts
- Budgets
- Buttons you’re scared to click in case you break something.
So instead, you go back to what feels familiar.
Posting on Instagram again.
Trying to stay “consistent.”
Hoping the next Reel does what your strategy still isn’t doing.
And that’s the frustrating part.
Your business doesn’t need more random visibility.
It needs a simple way to bring the right people onto your email list, so you can actually nurture them and make more sales.
In 10 days, your first Facebook ad could be live.
Not a boosted post.
Not a sales ad you’re not ready for.
A simple list-building ad designed to get the right people onto your email list.
No tech spiral.
No guessing what campaign to choose.
No wasting money on ads that look busy but do nothing.
Just a clear strategy, a small daily budget, and step-by-step support to get it launched properly.
Sometimes there are things in our business that we need to do but we don’t need to learn every aspect of it and become an expert. Meta ads is that for me, its something we need to do and we want to do well but I don’t need (or want) to do a course and be come an expert. What I wanted was someone who knows what they are doing to help me put together my ad telling me what buttons to press and help me get it live. I don’t spend a lot on ads and therefore didn’t think it was worth hiring an ads manager to manage it for me.
Thank goodness I found the amazing Kristin
Introducing:
Facebook Ad Basics: The Beginner Bootcamp
This is a 10-day live bootcamp that helps you set up and launch your first list-building ad, step by step.
It’s for female small business owners who know ads could help them grow, but feel completely overwhelmed by where to start.
Inside the bootcamp, I’ll walk you through the full setup, the strategy behind your first campaign, and exactly how to launch an ad that grows your email list.
Because you do not need to start with sales ads.
You need a simple first campaign that helps you build a warm audience to sell to later.
By the end of this bootcamp:
✅ Your Meta ad account will be set up properly
✅ Your pixel and tracking will be in place
✅ Your ad creative will be ready to go
✅ Your first list-building campaign will be live
✅ You’ll have a clear path from ad to lead magnet to email list growth
Not someday.
Not once you’ve finally “figured it all out.”
During the bootcamp.
Working with Kristin on my Facebook ads was so invaluable. I've struggled to set things up properly and get them converting, so it was so useful to have her walk me through each step, and also help me to review whether they were optimised enough as the weeks went on. For the first time I had low cost ads running throughout the summer and it brought 60 new leads onto my email list.
Why We Start With a List-Building Ad
A lot of small business owners assume Facebook ads only work if you’re ready to sell straight away.
That’s usually where things go wrong.
Inside Bootcamp, we start with a list-building strategy instead.
You’ll create an ad that promotes your lead magnet, gets the right people onto your email list, and gives you a warmer audience to sell to later.
It’s simpler.
It’s more beginner-friendly.
Most importantly, it makes far more sense than jumping straight into sales ads when you’re still learning the platform.
That’s how you stop wasting money and start building momentum.
We Start On Monday, 25th May 2026
Click below to grab your spot.
What Happens Over The Next 10 Days
Day 1 (25 May) Welcome & Foundations
- How ads really work
- Algorithm basics
- Full account setup
- Audiences
- The List Building Strategy overview
Day 2 (26 May) Strategy, Pixel & Tracking
- How the list-building strategy works
- Custom conversions
- Pixel overview and setup
Day 3 (27 May) Creative Made Simple
- What types of ads actually work
- Image vs. video ads
- Caption writing basics
- What's next
Day 4 (28 May) No Call - Action Day
- Create your assets for your first ads campaign.
Day 5 (29 May) No Call - Action Day
- Create your assets for your first ads campaign.
Day 8 (1 June) Setup Day
- Campaign setup
- Budgets + scheduling
- Ad sets + targeting
- Custom conversions
- Making sure your pixel is active
- Creative enhancements + duplicating
Day 9 (2 June) Action Day
- Setting up your campaign.
Day 10 (3 June) Analytics & What's Next
- What metrics actually matter
- How to tell if it’s working
- What to do next
- Final Q&A
When you join Bootcamp, you’re not just getting the live training.
You’re getting the support that helps you actually finish.
Replay Access
Can’t make every call live? No problem. You’ll have replay access so you can catch up and keep moving.
Step-by-step workbook
No scribbled notes. No trying to remember what button to press later. Your workbook walks you through the full setup and launch process.
Telegram Group Access
Got stuck? Need a second opinion? Want to know if you’ve set something up right? You’ll have a place to ask questions as you go.
Choose Your Level of Support
Both options will help you launch your first list-building ad.
VIP gives you extra feedback, extra coaching, and more help getting it right before you hit publish.
Facebook Ad Basics:
Get your first ad live.- For the business owner who wants the full Bootcamp experience and a clear path from overwhelmed to launched.
- 5 live training sessions
- action days to help you build as you go
- live launch day support
- analytics and next steps training
- additional 10-day replay access
- step-by-step workbook
- Telegram group access for 14 days
Facebook Ad Basics VIP:
More support. More feedback. More confidence.- For the business owner who wants more feedback, more reassurance, and more help making sure everything is ready to go.
- everything inside the Bootcamp
- 5 live training sessions
- action days to help you build as you go
- live launch day support
- analytics and next steps training
- replay access until the end of the month
- step-by-step workbook
- Telegram group access for 14 days
- 3 bonus review calls
- Ad Copy Confidence with 5 ad templates
- No Fuss Ads ebook
By the end of the bootcamp, you will have successfully launched your first email list building campaign using Meta Ads
Not just watched the training.
Not just made notes.
Not just understood it better in theory.
Actually launched it.
Once that first campaign is live, ads stop feeling like this big scary mystery and start feeling like a tool you can actually use to grow your business.
This Bootcamp is For You If...
- you know Facebook ads could help your business grow, but you’ve been putting them off because the setup feels overwhelming
- you’re tired of relying on Instagram posts alone to get seen
- you want to grow your email list without throwing hundreds at ads every month
- you’ve boosted posts before and realised that was not the move
- you want someone to walk you through the full setup, not just throw jargon at you
- you’re not looking for an agency, but you also don’t want to figure this out alone
- you want your first ad live, and you want it done properly
Want More Eyes on Your Setup Before You Launch?
Upgrade to VIP For £97
VIP is for you if you want extra support, extra feedback, and a bit more hand-holding while you get your first campaign live.
Instead of second-guessing your creative or wondering whether your setup is right, you’ll get bonus Q&A calls where we can review your work, troubleshoot problems, and make sure your campaign is ready to run.
If you want to stop relying on posting and start building a proper growth system, this is the upgrade that gives you more support without making things more complicated.
When You Go VIP, You’ll Also Get:
3 Bonus Q&A Calls (£225 Value)
Extra support to ask questions, get feedback on your creative, review your campaign, and map out what to do next.
Ad Copy Confidence With 5 Ad Templates (£19 Value)
A practical guide to writing ad copy that actually gets clicks, plus five templates to help you build your campaign faster.
No Fuss Ads (£37 Value)
A go-to resource for creating simple, low-cost ads for different stages of your business, so you know what to run beyond Bootcamp too.
VIP Live Training Schedule
Day 1 (25 May) Welcome & Foundations
- How ads really work
- Algorithm basics
- Full account setup
- Audiences
- The List Building Strategy overview
Day 2 (26 May) Strategy, Pixel & Tracking
- How the list-building strategy works
- Custom conversions
- Pixel overview and setup
Day 3 (27 May) Creative Made Simple
- What types of ads actually work
- Image vs. video ads
- Caption writing basics
- What's next
Day 4 (28 May) No Call - Action Day
- Create your assets for your first ads campaign.
Day 5 (29 May) VIP Creative Review Call
Bonus call for VIP Bootcamp members, includes:
- VIP Creative Review
- VIP Q&A
Day 8 (1 June) Setup Day
- Campaign setup
- Budgets + scheduling
- Ad sets + targeting
- Custom conversions
- Making sure your pixel is active
- Creative enhancements + duplicating
Day 9 (2 June) Action Day
- Setting up your campaign.
Day 10 (3 June) Analytics & What's Next
- What metrics actually matter
- How to tell if it’s working
- What to do next
- Final Q&A
Day 11 (4 June) VIP Q&A Call
Bonus call for VIP Bootcamp members, includes:
- Q&A
- Campaign setup review
Day 17 (11 June) VIP Bonus Call: Deep Dive Data Review
Bonus call for VIP Bootcamp members, includes:
- Data review
- Final Q&A
Frequently Asked Questions
Q: I’m scared to run Facebook ads. Will this help my fear?
A: Yes. That’s exactly what this bootcamp is for. You do not need to feel confident before you join. I’ll walk you through the full setup and launch process so you’re not trying to figure this out alone.
Q: I tried boosting a post and it didn’t work. Why will this be better?
A: Because boosted posts are not a real strategy. Inside Bootcamp, you’ll build a proper list-growth campaign with the right objective, setup, tracking, and audience behind it. That gives your ad a real job to do.
Q: I’m not tech-savvy, will I be able to keep up?
A: Yes. This bootcamp is built for beginners. I break everything down in plain English, step by step, so you can follow along without needing to be an ads expert.
Q: What if I fall behind or can’t make a live call?
A: You’ll get replay access, so you can catch up in your own time and keep moving through the bootcamp even if life gets busy.
Q: What if Facebook ads don’t work for my type of business?
You do not need to become a Facebook ads expert. You just need help getting your first one live.
That’s what this bootcamp is for.
Stop overthinking Facebook ads.
Start building your email list.