How Low Cost Ads Actually Work

And How To Grow An Audience You Own

Tuesday 6 October 2026
6:00 PM BST / 1 PM ET
Free live 60-minute webinar

Turn up live & get the 2026 Black Friday
Audience Builder Guide for free.

Learn what Meta ads will cost you, to the penny, before you spend anything.

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She was thrilled with this boosted post

Someone in my last group sent it over when we talked about boosting posts.

£66 spent. 17,887 views. 424 clicks.

It sounded promising but then I showed her what to look at. There were no sales and not one new email subscriber.

Sixty-six pounds for a pile of likes from people who will never think about her business again.

She hadn't done anything wrong, nobody had ever shown her what she was supposed to be looking for.

That's the bit nobody explains, what an ad is meant to do and how to spot when it isn't doing it.

Nobody wants to hand money over and hope for the best

This is for you if any of these sound familiar.

You're worried you'll set something running and it'll quietly eat more than you meant to spend
You boosted a post once and never really worked out what happened
You've been told ads are the answer, with no way of judging whether that's true
You've spent money on ads before and still couldn't say where it went
Someone told you ads aren't worth it for a business your size, and you didn't know who to believe
You're tired of posting daily and watching it go nowhere

You don't need a big budget, to be technical or understand any of this.

Turning up live is the best start you can give your business.

In just 60 minutes, we'll cover...

What boosted posts really give you.

Why they flatter you, why the numbers look brilliant, and what's actually happening underneath.

The four reasons low cost ads don't bring anyone in

We'll go through all four, and you'll know by the end which one is yours. Most people are only getting one of them wrong.

What it costs, and why it can't spiral

Where every pound goes, how the daily cap actually works, and what you get back. Real numbers from real people who started exactly where you are.

The one type of ad I'd run first.

Whatever you sell, whatever stage you're at. It works on a few pounds a day and it's the thing almost nobody starts with.

How to grow an audience you own

Instead of pouring everything into a feed that keeps your audience and rents them back to you.

They've been exactly where you are

James brought in 409 subscribers at 37p each. Not a typo. Thirty-seven pence per person.

Lynsay got 125 people onto her email list in a fortnight. Her words afterwards: "Plus I am no longer scared of ads." Before that, she'd have told you she wasn't a tech person.

Lauren had spent three months with an agency first. "In 3 months, they couldn't do what you taught me how to do in 1 week."

Victoria said: "For the first time in my business I feel like I actually have a system to bring in leads that works."

SAVE MY SEAT

Hello, I'm Kristin

I run paid ads. Not as a side interest, not as something I did years ago and now teach.

As a Meta Ads Expert, I spend seven or eight hours a day, in live ad accounts, with real money on the line. Fifteen years in digital marketing, Meta Blueprint certified, and a very low tolerance for people who make this sound harder than it is.

Most ads advice comes from big names with big budgets, aimed at businesses with teams and audiences you don't have yet.

That's not what I do. I work with small business owners spending small amounts, carefully, and getting real results from it.

No jargon or pretending it's magic. Just me hyping you up along the way.

Everything I'll show you on the night comes from real accounts for real UK small businesses. Including the parts that didn't go to plan.

I've never run an ad in my life. Is this too advanced for me?

I've run ads and they flopped. Is this too basic for me?

How much do I need to spend on ads to make this worth watching?

Do I need an email list already?

I hate social media. Is this going to make me post more?

Can I watch the replay?

How long is it?

Are you going to sell me something?

I'm not in the UK. Does this still work?

Tuesday 6 October, 6pm BST / 1pm ET

An hour of your time. There's no cost, no catch, and no prior ads knowledge needed.

You'll leave knowing which piece is broken for you, what to do about it, and exactly what it'll cost.