Meet The Girl Behind The Scenes
Kristin has been deep in the world of digital marketing for more than 15 years, with the last decade laser-focused on Facebook and Instagram advertising.
As a Meta Ads Expert and Facebook Blueprint Certified strategist, she’s spent countless hours (literally 7–8 every day) inside Ads Manager running campaigns for everyone from Fortune 500 companies to small business owners launching their very first ads.
Her favorite part? Showing that Facebook ads aren’t just for the big players, they can work for anyone, even with a small budget and a smart strategy.
Her ad journey started in 2016, and let’s just say it’s been anything but boring. From watching those cheeky gadgets you see on tv go viral without ever posting organically on social (yes that’s possible) to guiding small business owners as they scale with smart, simple ad strategies, Kristin has seen just about everything inside Meta Ads Manager.
Those real-world lessons, both wins and wild surprises, are what shaped her practical, no-fluff approach to Meta ads today.
When she’s not behind the scenes managing campaigns or teaching business owners how to create profitable ads, Kristin wears a few other hats: wife to a teacher, mom to two sports-obsessed boys, and proud dog mom to a pair of four-legged “co-workers” who tend to chime in on Zoom calls.
She also runs a gluten-free coaching business, proving that balancing analytics with authenticity is totally possible.
After years of managing six-figure ad budgets, Kristin began to realize that small business owners were getting lost in the shuffle. She started her Meta Ads Power Hour program to begin working with UK female small business owners, aiming to help them realize that not everyone needs to be an expert to run a successful ad campaign.
Kristin helped them cut through the noise, ditch the overwhelm, and build their confidence one campaign at a time. Kristin brings experience, humor, and a no-nonsense style that helps clients actually enjoy the process (and yes, even get results).
5 Fun Facts About Kristin
She once helped a client go viral in a country she didn’t speak the language of. Total accident. Totally iconic. (Yes, that’s a true story, and yes, she’ll happily tell you all about it.)
Her Ads Manager tab has been open since 2016. (Pretty sure Facebook would crash if she ever logged out.)
She runs on coffee, strategy, and sidelines. Between sports practices, client calls, and ad launches, multitasking is her superpower.
Her dogs think they’re part of every Zoom meeting. Honestly, they might deserve their own titles on the website.
She’s as passionate about gluten-free living as she is about click-through rates. Because balance matters, especially when it involves good food and good data.